Aston Martin Names egg® Official Stroller Partner Worldwide
Aston Martin has named egg® its Official Stroller Partner. The British brand egg® designs beautifully crafted, exquisitely engineered strollers that create a safe, iconic space for babies from their first journey. The two brands have collaborated on a collection of egg3® strollers, carrycots and accessories.
High-performance cars deliver a smooth, responsive drive, and the modern luxury pushchair should do the same. Parents expect control, finesse and consistent quality. The parallels between the two worlds are clear, with every detail, from suspension to silhouette, designed to enhance the everyday travel experience.
Stefano Saporetti, Director of Brand Diversification at Aston Martin, said: “This collaboration with egg® represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers' lives. Just like the Aston Martin DBX brings performance and versatility to family travel, the new stroller will offer parents a stylish, functional, and high-quality option, delivering the Aston Martin experience to the entire family. The Aston Martin egg3® isn't just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle. It's a testament to the pursuit of performance and beauty, no matter the journey."
Entrepreneur Andy Crane founded BabyStyle in 1999, and the company quickly emerged as a leader in innovative nursery products. In 2015, after identifying a clear gap for premium baby travel systems, BabyStyle introduced the egg® brand, blending sculpted aesthetics with technical excellence to set a new gold standard for luxury in the pushchair category. Like Aston Martin, whose legacy is rooted in craftsmanship and performance, BabyStyle’s egg® collection appeals to those who value sophistication, innovation and timeless British style.
Andy Crane said: “Our retailers and parents have often described the egg® as the Aston Martin of the stroller world - so in many ways, this partnership feels like a natural evolution. It sets a new benchmark for collaboration in our industry, built not just on shared values but on a deep creative synergy. Both Aston Martin and egg® are driven by design, precision, and a deep-rooted respect for craftsmanship - this collaboration is the perfect meeting of minds.”
The Aston Martin egg3® draws subtle yet deliberate parallels with Aston Martin’s design language, embodying automotive-inspired elegance with a sense of heritage in every line. Iconic quilting, cut to exacting ratios, echoes the interior of the DBX707. The signature quilt pattern also appears in the hard trims, creating a distinctive tactile texture that strengthens both visual identity and craftsmanship.
Honeycomb detailed wheels draw inspiration from the iconic Valour and Victor models, known for their precision, performance, and provenance. The graphic elements on the central hub reference the textured rotary controls found in Aston Martin interiors, adding a refined, technical layer of detail to this luxury stroller.
The collection will arrive in Q4 2025, with pre-ordering opening in September through selected retailers worldwide and at eggstroller.com. The launch range will include three distinct colourways to suit different tastes and lifestyles.
An iconic green edition offers a timeless shade, accented with subtle racing lime highlights for a bold, performance-infused finish. Two grey variations, both crafted in heritage-inspired herringbone fabric, provide a refined nod to vintage Aston Martin interiors and the carbon fibre craftsmanship featured in the lightweight bodywork. The lighter option features Bitter Chocolate leather detailing and Magneto Bronze hard trims, echoing the rich interior tones of some of Aston Martin’s most celebrated vehicles.
Designers have meticulously crafted every detail, from genuine leather sourced from Aston Martin’s own interiors to high-build silicone logo applications that deliver a sophisticated raised finish. Lime-edged silicone accents on the green edition provide a subtle reference to Aston Martin’s motorsport heritage and elevate the overall look of the egg3 pushchair and carrycot range.
The Aston Martin egg3® collection will make its global debut at the Kind + Jugend Trade Fair in Cologne, from 9–11 September 2025. This collaboration sets a new benchmark in the luxury pushchair and baby travel system market, uniting British design, engineering, and craftsmanship in a stroller that parents will be proud to use every day.
