Bugatti Tourbillon Configurator: Craft Your Bespoke Hypercar
Every Bugatti Tourbillon tells a story of character and innovation. Ettore Bugatti forged that spirit at the marque’s birth, and today owners employ the Bugatti Tourbillon configurator to shape a bespoke hypercar that mirrors their imagination.
This Bugatti configurator frames the Tourbillon as a blank canvas. A curated Lookbox reaches clients first, delivering seven inspiring specifications and more than forty high-quality prints that ignite creative ideas.
Clients then step into dedicated lounges within the global Bugatti dealer network, where tactile samples of leather, carbon and paint guide each decision. For greater convenience, Bugatti’s experts travel worldwide with a compact configuration kit or invite patrons to Molsheim to refine every element at the brand’s historic atelier.
The design palette spans twenty-three fresh exterior colours in gloss, metallic or matt finishes, complemented by meticulously aligned carbon weaves. Owners may add the dramatic Équipe Pur Sang treatment, specify sculpted alloy wheels in varied finishes, and match nine brake-calliper shades for a cohesive look.
Inside, twenty new leather colours, ten Alcantara tones, seven carpets, eight seat-belt hues, seven carbon patterns and four trim finishes transform the cockpit into a bespoke studio. A new Couture seat option blends supreme comfort with artisanal detail, while the fully mechanical instrument binnacle invites personalisation of every dial, needle and gear.
Bugatti reviews each request—from a logo on the rear wing to leather matched with a cherished lipstick—ensuring it meets exacting standards before integrating it into the final creation. Through the Sur Mesure programme, the marque elevates personalisation into storytelling, so every Tourbillon becomes a rolling masterpiece that captures its owner’s legacy.
