CUPRA Joins Formula E Finale at London E‑Prix 2025
CUPRA has joined the 2025 Marvel Fantastic Four London E‑Prix as an Official Race Partner, bringing its bold electric racing vision to the forefront of the ABB FIA Formula E World Championship. The season finale, set for 26–27 July at the ExCeL London circuit, promises high-intensity action across the weekend’s double-header event.
The CUPRA KIRO team has made waves throughout the 2024/25 season, building on a strong partnership with Kiro Race Co. With its striking copper-and-yellow livery, first revealed in Mexico City in January, the team has drawn attention both on the track and across global media.
Backed by actor Idris Elba and propelled by content with YouTube sensation MrBeast, CUPRA KIRO is expanding electric racing’s appeal far beyond traditional motorsport audiences. In a high-speed Gen3 EVO challenge, MrBeast raced CUPRA KIRO driver Dan Ticktum, showcasing the brand’s commitment to innovation and connecting with a new generation through entertainment and performance.
On the track, the team has shown relentless ambition. A breakthrough podium in Tokyo preceded a milestone victory in Jakarta, marking the team’s first Formula E win. These achievements showcase CUPRA’s dedication to pushing boundaries and redefining what’s possible in electric motorsport.
CUPRA’s commitment to electrification will take centre stage in London, with the CUPRA Born, CUPRA Tavascan, and CUPRA Terramar serving as the Official Course Cars of the event. These models reflect the brand’s progressive performance ethos and will embody its rebellious spirit during the race weekend.
“London is a global stage for sustainable innovation and high-energy competitive racing,” said Marcus Gossen, Managing Director of SEAT and CUPRA UK. “This partnership brings together brands that share a bold vision for the future of mobility: one that is disruptive and electric.”
“By aligning with Formula E at its flagship home event, CUPRA is demonstrating its commitment to connecting with a new generation of drivers through performance, disruption and sustainability.”
Xavi Serra, Global Head of CUPRA Racing at CUPRA KIRO, added: “We’re proud to be an official partner for the London double-header. It’s a special race for the whole team — and for Dan in particular — so coming back here feels meaningful. We’re fully focused and ready to give it everything we’ve got, both on and off the track.”
As the world’s only net-zero certified motorsport series, Formula E continues to electrify city streets with elite EV racing. The 2024/25 calendar spans ten cities, concluding with the London E‑Prix, where CUPRA’s partnership cements its place at the heart of the future of motorsport.