Alpine 70th Anniversary Video Unveils A110 R Ultime
Alpine marks the finale of its 70th anniversary celebrations with a striking new video that links its storied heritage to a confident, electric future. The film features exclusive insights from Alpine’s leadership teams, as well as appearances from F1 driver Pierre Gasly and football icon Zinedine Zidane.
The video puts the spotlight on the Alpine A110 R Ultime, the ultimate evolution of the iconic A110 sports car. Philippe Krief, CEO of Alpine, presents the model as a tribute to the second-generation A110 and a clear signal of what the brand plans next.
“With the Alpine A110 R Ultime, we wanted to create a grand finale, worthy of the second-generation A110,” said Krief. Referencing the next-generation A110, he adds: “In the first six months of 2026, we will share some really exciting news.”
Pierre Gasly, BWT Alpine Formula One driver, shares his view on road-car performance and Alpine’s shift towards electric mobility. “When I drive a road car, my expectations are focused on comfort. But as I'm a racing driver, I want to feel similar sensations to racing. I want precision as well as a car that looks good,” said Gasly, who confirmed he’s placed an order for the upcoming Alpine A390.
Gasly also highlights his interest in rally driving, with a focus on an electric competition car such as the Alpine A290 Rallye. Alpine developed the A290 Rallye at the new Hypertech Alpine engineering centre in Viry-Châtillon, and the film positions it as a modern echo of the legendary R5 Alpine Group 2 rally car of the 1970s. Axel Plasse, VP of Hypertech Alpine, also appears to share his enthusiasm for the A290 Rallye and his ambitions for Alpine’s role in the future of electric motorsport.
The platinum anniversary film closes a landmark year for Alpine and reinforces the brand’s direction: performance rooted in heritage, powered by innovation, and ready for an electric era.
