Experience Mazda Fan Festa 2025 at Fuji Speedway
Mazda Fan Festa returns to the world-famous Fuji Speedway on 4th and 5th October, uniting thousands of Mazda enthusiasts for a weekend packed with racing, demonstrations, car displays and immersive activities. The programme blends motorsport spectacle with hands-on experiences that celebrate Mazda’s heritage and innovation at the foot of Mount Fuji.
On track, organisers will run demonstrations of iconic Mazda race cars, including the 1991 Le Mans 24 Hours-winning Mazda 787B. For the first time, Fan Festa hosts the traditional Mazda Media MX-5 Endurance Race. This much-loved event boasts a 35-year legacy and sees teams of journalists and media personalities compete in identical production-spec MX-5 race cars, bringing the action to its biggest audience yet.
Away from the circuit, interactive experiences enable everyone, from devoted Mazda fans to families, to get closer to the brand and its products. This year’s theme, “a place to enjoy cars even more together with fans,” reflects Mazda’s ongoing commitment to community and innovation. Attendees can join fan meet-ups, talk directly with Mazda developers, enjoy motorsport showcases and take part in family-friendly activities, including dedicated content for children.
New for 2025, multi-sensory experiences bring Mazda’s development and manufacturing processes to life. Visitors of all ages can participate in programming workshops, vehicle planning simulations, and commercialisation activities, deepening their connection with the brand. Off-circuit highlights also include a technology showcase, premium food outlets and merchandise stores.
Further track highlights include Round 5 of the Mazda Fan Endurance Race Series ‘Shizuoka’, a parade that allows owners to lap Fuji in their own Mazdas, and a circuit safari that provides bus rides around the track as historic Mazda race cars fly by, delivering a visual and aural treat. Mazda Spirit Racing showcases its Super Taikyu Series entries, while a virtual racing zone allows attendees to compete in the digital world.
Set against the dramatic backdrop of Mount Fuji, Mazda Fan Festa 2025 offers an all-encompassing celebration of Mazda. Fans from Japan and further afield should not miss this unforgettable weekend at Fuji Speedway.
