Genesis G90 Chosen for Official Use by Kuwait’s Ministry of Interior
Genesis has strengthened its reputation for luxury, innovation and safety as the Ministry of Interior in Kuwait, through the General Traffic Department, selected the Genesis G90 as its official vehicle for ceremonies and protocol duties. Northern Gulf Trading Company, the exclusive distributor of Genesis in Kuwait, provided the Ministry with a fleet of G90s tailored to meet the General Traffic Department’s official specifications and design standards.
This decision builds on Genesis’ growing recognition among Kuwaiti government institutions. In 2021, the National Assembly of Kuwait adopted the G90 as its
official vehicle, underscoring the model’s capability and reliability in high-level service. The Ministry’s latest adoption reaffirms Genesis’ stature as a trusted name in executive mobility and elite transport.
Omar Alzubaidi, CEO of Genesis Middle East & Africa, said: "We are honoured by the Ministry of Interior’s selection of the Genesis G90 for official ceremonial and protocol use in Kuwait. This milestone reflects the growing recognition of Genesis as a trusted luxury mobility partner across the region. The G90 exemplifies our unwavering commitment to safety, innovation and refined design — values that align with the high standards of governmental institutions. We look forward to continuing to support Kuwait’s leadership with premium experiences that embody the true essence of modern luxury."
Raed Turjuman, CEO of Northern Gulf Trading Company, echoed this sentiment: "The adoption of Genesis G90 as the official vehicle for ceremonies and protocol is a source of immense pride for both our company and our brand. It reflects the significant trust placed in us by the Ministry of Interior. We are fully committed to delivering a premium experience that aligns with this trust and will provide continued support to ensure the highest level of service throughout this partnership. We are confident that this decision will further elevate Genesis’ standing as one of the leading luxury automotive brands in the Kuwaiti market."
Turjuman also remarked: "Genesis has succeeded in meeting the expectations of its clients by offering exceptional models that blend luxury, advanced engineering and innovation, delivering a driving experience unmatched by any other brand. We believe Genesis will continue to make steady progress toward further excellence, and our commitment to delivering superior services will lead to even greater achievements."
As the flagship model of the Genesis lineup, the G90 showcases a harmonious blend of cutting-edge technology and refined design. This full-size luxury sedan features a sleek exterior and an opulent interior crafted with premium materials and the latest innovations. A 3.5-litre twin-turbo V6 engine powers the G90, delivering up to 375 horsepower via an 8-speed automatic transmission to ensure a smooth and composed drive.
To enhance comfort and agility, the Genesis G90 is equipped with a multi-chamber air suspension system and rear-wheel steering. Additional features, such as automated soft-close doors, a virtual space system, and mood curator technology, elevate the experience, setting a new standard for luxury driving.
