Hyundai Unveils AI Robotics Strategy at CES 2026
Hyundai Motor Group unveiled its transformative AI Robotics Strategy at the Consumer Electronics Show 2026 (CES 2026). It set out a bold roadmap to advance human-robot collaboration under the theme 'Partnering Human Progress'.
This year’s theme builds on its CES 2022 theme, 'Expanding Human Reach'. It shifts robotics from hardware-led systems to adaptive, artificial intelligence-led robots that amplify human potential. The Group puts human-centred AI robotics at the heart of this shift. It designs these robots to assist and collaborate with people.
The AI robotics strategy rests on three foundational partnerships that drive progress and unlock new possibilities for industry and society. First, the Group partners humans with co-working robots. These robots support people from manufacturing onwards. They perform hazardous work and handle repetitive tasks. Second, the Group partners with Boston Dynamics on its value network. It combines Boston Dynamics’ expertise in AI robotics with Hyundai Motor Group’s global scale and manufacturing capability. Together, they create safe training grounds and an End-to-End (E2E) AI robotics value chain. Third, the Group partners with AI leaders. It collaborates with global AI pioneers to open new chapters in AI robotics innovation and drive the vision of 'Progress for Humanity'.
With this strategy, Hyundai Motor Group aims to lead the Physical AI industry with a human-first approach. It will use its Group-wide value chain and extensive product portfolio to do it. Physical AI refers to the real-world application of AI using hardware that captures data in live environments and makes autonomous decisions. It spans robotics, smart factories, and autonomous driving.
The Group will secure the data it needs for Physical AI across its full value chain, from manufacturing and logistics to sales. It will digitise real-world data for AI learning and feed those insights back into products. This approach will create a continuous improvement cycle and support growth beyond mobility into robotics.
The Group will also drive the creation of the Hyundai Motor Group Physical AI Application Centre. It will play a key role in advancing the Physical AI ecosystem. The Group also plans to build a robot manufacturing and foundry plant. It will be based on customised robotics technologies developed through Physical AI.
