Hispano Suiza: Bespoke Hypercar Journey Redefines Luxury
Hispano Suiza elevates luxury hypercar ownership, inviting drivers to explore the marque’s century-old heritage, feel its cutting-edge present and design a bespoke hypercar that mirrors their personality. The Spanish brand treats every model as a rolling work of art and every customer as a creative partner. From the moment you make contact, you enter a tailor-made universe where you shape not only a car but a completely immersive automotive experience.
You begin by answering a personalised questionnaire that reveals your tastes and ambitions. Armed with this insight, Hispano Suiza assembles an experience that unfolds in three chapters: Meet, Feel, and Live. At the Montmeló Atelier, you meet CEO Sergio Martínez Campos alongside the technical, marketing and events teams, gaining first-hand insight into the artisans who craft each luxury hypercar.
Design Director Francesc Arenas then welcomes you to the studio where Carmen, Carmen Boulogne and Carmen Sagrera took shape. During an intimate conversation, you and the designer unleash creativity, selecting every aesthetic detail of your future Hispano Suiza.
The next chapter moves to the Design & Innovation Centre inside the marque’s private box at the Barcelona-Catalunya Circuit. Here, you test-drive a Hispano Suiza on a closed track with Driver Ambassador and former Formula 1 racer Luis Pérez Sala, while the technical crew monitors performance. The session delivers pure adrenaline and reveals the full capability of the electric hypercar’s advanced engineering.
After lunch, you travel to Peralada, birthplace of Hispano Suiza and home to the Suqué Mateu family. A private tour of the Hispano Suiza Museum and the castle’s renowned library—housing rare editions of Don Quixote and correspondence from Salvador Dalí—connects you with Spanish culture and the brand’s roots. Dinner follows at Michelin-starred Castell Peralada, where Chef Javier Martinez teams with Maître d’ Toni Gerez, whose legendary cheese trolley showcases more than 300 varieties.
You spend the night at the five-star Perelada Resort, relax in its Wine Spa and savour cuisine by Michelin-lauded chef Paco Pérez. The final morning features a visit to the sustainable Perelada winery, an architectural gem designed by Pritzker-winning RCR Arquitectes, and a scenic road test of a Hispano-Suiza model through the rolling Catalan landscape.
Throughout the journey, the marque orchestrates private transfers, attentive assistance, and effortless comfort, ensuring your bespoke Hispano Suiza hypercar adventure epitomises Spanish luxury, performance, and personal expression.