Willow Springs Raceway Unveils New Logo, Safety Upgrades
Willow Springs International Raceway today unveiled a striking new logo, signalling the start of an exciting era for the iconic Southern California circuit.
The bold rebrand demonstrates Willow Springs’ drive to elevate the storied raceway into a world‑class automotive destination while honouring its decades‑long heritage. The team has already begun extensive track improvements at the Rosamond venue, work that enhances safety, safeguards public access and enriches the driving experience for racers and motorsport fans alike.
“We are honoured to steward the next chapter of Willow Springs and are committed to preserving its rich legacy while making meaningful improvements that prioritise safety, performance and the overall experience for motorsports enthusiasts,” said Sam Byrne, co‑founder of CrossHarbor Capital Partners and representative of the Willow Springs ownership group. “The new logo and initial improvements represent the first steps in our long‑term vision to reestablish Willow Springs as the epicentre of Southern California car culture.”
In October, the circuit will stage Willow Springs Reimagined. This public launch blends a cars-and-coffee style show with live on-track action, rare machines from the Petersen Automotive Museum and Singer Vehicle Design, a F.A.T. International showcase, exclusive merchandise, and a vibrant selection of food trucks and vendors. Willow Springs will announce further details of each upgrade phase and the October celebration as plans advance.
