Aston Martin Names Champagne Bollinger Official Partner
Aston Martin appoints Champagne Bollinger as its Official Champagne partner, while Aston Martin becomes the Official Automotive Partner of Champagne Bollinger. The partnership brings together two luxury brands renowned for their British performance, fine wine heritage, and meticulous craftsmanship, aligning with shared values of tradition, savoir-faire, innovation, and precision.
Champagne Bollinger, founded in 1829 in Aÿ, France, embodies refined taste and exacting detail. Family ownership and independence underpin a pioneering spirit that embraces innovation while safeguarding artisanal methods. The House maintains more than 4,000 oak barrels, utilising the expertise of its resident cooper to refine its winemaking through carefully considered advances, balancing heritage with forward-thinking excellence.
Aston Martin, founded in 1913, stands as an enduring symbol of British sports car performance, style and handcrafted excellence. For over a century, the marque has created celebrated high-performance cars that unite cutting-edge engineering with timeless design, mirroring the commitment Champagne Bollinger brings to its exceptional wines.
The collaboration reflects a deep and historic connection with the United Kingdom. Both Aston Martin and Champagne Bollinger hold Royal Warrants, with Bollinger supplying the Royal Household continuously since 1884, underscoring the prestige that defines this alliance.
“The partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts. We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world. This is a partnership that feels as if the two brands were made for each other, embodying the perfect pairing of refined taste and thrilling performance.”
As the Official Champagne partner, Champagne Bollinger will appear at key Aston Martin experiences and VIP events worldwide, from exclusive launches to intimate client gatherings. Whether celebrating a victory on the grid or raising a glass at a private unveiling, Champagne Bollinger will elevate each occasion with its distinctive character and style.
Stefano Saporetti, Director of Brand Diversification at Aston Martin, said: “At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry. The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design. We are delighted to welcome them into the Aston Martin world.”
This strategic partnership strengthens each brand’s commitment to elevating luxury lifestyle experiences for discerning global audiences. Together, Aston Martin and Champagne Bollinger will create unforgettable moments that celebrate world-class design, performance and fine champagne excellence.
Champagne Bollinger and Aston Martin support responsible drinking and emphasise that no one should drink and drive. ‘NEVER DRINK & DRIVE’ messaging will feature across all brand activations linked to the partnership.
