Audi and Silverstone Launch New Three-Year Partnership
Audi is proud to announce a new three-year partnership with Audi Silverstone. From 2026, Audi will become the Official Car Partner of Silverstone.
The landmark agreement unites two globally recognised performance brands with deep motorsport heritage. Audi and Silverstone share a commitment to innovation, excellence and world-class experiences. The partnership will strengthen the Silverstone visitor offering and expand Audi’s presence in motorsport.
Audi will supply Silverstone with a fleet of luxury vehicles for VIP transport at major events, including the Formula 1 British Grand Prix. Guests will enjoy outstanding comfort and performance from arrival to departure.
Audi vehicles will also enhance Silverstone Drive Experiences, the UK’s only driving experience on a Formula One circuit. Fans will get behind the wheel and experience Audi’s renowned RS 3 high-performance car first-hand at the Home of British Motorsport.
Audi will also serve as the Official Pace Car Partner for several race events at Silverstone. This role will deepen the link between these performance-driven brands and boost Audi’s on-track presence.
Silverstone has stood at the heart of global racing for more than 75 years. Audi has achieved success across the World Rally Championship, endurance racing at the Le Mans 24 Hours, global GT2 and GT3 championships, and, most recently, the Dakar Rally. These achievements underline Audi’s reputation for engineering and performance. The partnership arrives at a defining moment as Audi enters Formula 1 with the Audi Revolut F1® Team and starts an exciting new chapter in its motorsport journey.
José Miguel Aparicio, Director of Audi UK, said: “This partnership represents a powerful synergy between two iconic brands. As Audi enters Formula 1 with the Audi Revolut F1® Team, aligning with Silverstone is a natural step. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation, performance and progressive design at one of the world’s most famous motorsport venues.”
Rachel James, Head of Partnerships at Silverstone, added: “We are proud to welcome Audi as our Official Car Partner. This partnership will allow our fans to explore the Audi brand for themselves. Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”
The collaboration marks the start of a new chapter for both organisations. It will bring innovation, performance and unforgettable moments to the Home of British Motorsport.