Ferrari 2030 Plan: Innovation, Lifestyle and Net-Zero Goals
Ferrari N.V. (NYSE: RACE) presented its 2030 Strategic Plan at Capital Markets Day, setting clear initiatives to guide the brand through the decade.
John Elkann, Executive Chairman of Ferrari, said, “With the new Ferrari elettrica, we once again affirm our will to progress by uniting the discipline of technology, the creativity of design and the craft of manufacturing. At the same time, we are proud to announce the M-TECH Alfredo Ferrari, a pioneering educational hub here in Maranello that will inspire and train generations of engineers, technicians and innovators. These milestones reflect our deepest commitment: to our people, to Italy, and to ensuring that Ferrari remains unique." CEO
Benedetto Vigna added, “Ferrari’s unique positioning lies at the crossroads of heritage, technology and racing. Our founder’s teachings, his visionary spirit, his drive to audaciously redefine the limits of possible, and his deeply rooted passion for motor sport all continue to define who we are today and guide our ambitions for the decade ahead. These ambitions are reflected in each of the Company’s souls and will be realised through the dedication of our people and the trust of all our stakeholders.”
Ferrari plans to launch an average of 4 new cars per year between 2026 and 2030, each with a distinct role serving different client profiles. By 2030, the sports car lineup is expected to comprise approximately 40% internal combustion, 40% hybrid, and 20% electric vehicles. The Ferrari elettrica will join the range and open a fresh segment in driving thrills, on-board experience and everyday usability, bringing Ferrari’s sportiness into the electric era without compromise. The company will preserve exclusivity by selling one car fewer than market demand would dictate while curating unique ownership experiences across its client community.
Since 2022, Ferrari has expanded its product range by launching 14 of the 15 models planned for 2026, increased its client base, and fostered collector interest. The company opened the e-building in Maranello to design, engineer and handcraft strategic electric components in-house, and it began construction of a new paint shop that will enable even more personalisation from 2027. On track, Ferrari returned to Le Mans in the Hypercar category and achieved three consecutive victories, reinforcing the racing-to-road link that powers its technology leadership.
Client centricity guides decision-making. Ferrari counts 90,000 active clients, a 20% increase from 2022, and has welcomed approximately 32,300 new clients since then. Since 2022, 45% of its collectors are new, and the number of Ferrari sports cars owned by collectors has risen by 20%. The company will open new Tailor Made centres in Tokyo and Los Angeles in 2027, moving closer to clients, supported by a refreshed global network of 180 authorised dealers. Ferrari maintains 100% personalisation across client cars and extends and standardises maintenance and warranty services across all powertrains for the car’s entire lifespan.
Ferrari continues to invest in product development guided by technology neutrality and production agility. The company will continue to offer and advance V6, V8, and V12 engines in line with global regulations, increase specific power output, and ensure compatibility with alternative fuels. Its electrification journey, begun in 2009, continues with in-house development of high-voltage battery packs, e-axles, inverters and electric motors in the e-building, while strategic partners supply battery cells. The next generation of hybrids will blend combustion expertise with in-house electric and electronic components to deliver class-leading performance and an unmistakable Ferrari driving experience.
Racing remains a priority in every competition. Formula 1, the World Endurance Championship and the Hypersail project broaden the audience and keep the brand relevant for future generations. Knowledge flows from track to road and back, informing vehicle dynamics, thermal management and materials. Ferrari develops its own software internally to enhance dynamics and differentiate the driving experience. It introduces a new Human Interface with a phygital approach, combining analogue tactility with digital clarity. The company pursues open innovation through selected partnerships and collaborations with universities, while retaining control of strategic components in-house to ensure quality and performance.
Sustainability shapes innovation across the model range. Ferrari will use specialised recycled aluminium alloys for body-in-white and in-house castings, reducing associated CO2 by over 75% compared with virgin aluminium and contributing to an overall reduction of around 6% in total Scope 3 emissions by 2030 versus 2024. Research and investment will focus on thermal propulsion excellence, improved electric powertrains, advanced vehicle dynamics, including by-wire systems and digital twins, immersive on-board experience through phygital design, and innovative materials that support sustainability, weight management and targeted cooling. Over the longer term, the company sees opportunities in adaptive aerodynamic materials and the potential use of superconductors in electric motors.
Lifestyle activities enhance the brand experience and foster a sense of community. Ferrari stands for racing, sports cars and a distinctive luxury lifestyle. The company serves a broad audience—from 180,000 Ferraristi to more than 400 million tifosi—through personal luxury goods, collectables, and memorable experiences. Since 2019, Ferrari has streamlined its licences, rationalised its retail operations, and strengthened its strategic partnerships. An in-house design team drives the Made in Ferrari ethos to ensure creative uniqueness and brand coherence. In 2026, Ferrari will open flagship stores on Bond Street in London and in Soho, New York, and expand its presence through direct-to-consumer events and pop-ups, while continuing to craft experiences at the museums in Maranello and Modena.
Ferrari reaffirms ambitious decarbonisation targets for 2030 and a commitment to continuous improvement. The company has reduced its Scope 1 and 2 greenhouse gas emissions by approximately 30% from 2021 to 2024, supported by the September 2024 shutdown of the gas-powered trigeneration plant and a shift to renewable electricity sources. Ferrari plans to reduce Scope 1 and 2 emissions by at least 90% in absolute terms by 2030 compared to 2021, maintain carbon neutrality, and achieve further progress through increased purchases of renewable electricity, new solar installations, and the purchase of biomethane certificates. Working with suppliers and dealers, Ferrari has achieved a reduction of around 10% in Scope 3 emissions per car since 2021. With improved methodology and data quality, the company now targets at least a 25% absolute reduction in Scope 3 emissions by 2030 compared with 2024, driven primarily by wider use of recycled aluminium in engines and chassis and deeper collaboration across the value chain.
Education remains central to social impact. Ferrari will establish M-TECH Alfredo Ferrari in Maranello as an advanced technical training centre with global ambitions. The initiative stems from a collaboration between Ferrari, Fondazione Agnelli, the Municipality of Maranello, the Province of Modena, and the Emilia-Romagna Region, with the support of clients and the Ferrari Foundation. The centre will provide highly specialised training and inspire the next generation of technicians and engineers who will advance automotive innovation worldwide.
The new plan builds on the 2022-2026 strategy, which is nearing completion in line with its commitments. Ferrari will announce profitability targets in a dedicated press release issued during Capital Markets Day. Across Racing, Sports Cars, and Lifestyle, the company pursues uniqueness, technology neutrality, production agility, and client centricity to ensure that every Ferrari remains unmistakably Ferrari in design, performance, and emotion.
