Hitachi Wraps CES 2026 With HMAX Physical AI Strategy
Hitachi, Ltd. completed a pivotal week at CES 2026 and set out its strategy and solutions that bring the transformative power of AI to social infrastructure. Hitachi highlighted collaborations with NVIDIA and Google Cloud. The initiative focuses on applying advanced AI across the world’s critical energy, mobility and industrial infrastructure to address pressing societal challenges. HMAX by Hitachi sits at the centre of this strategy. It brings the power of AI to social infrastructure and serves as Hitachi’s flagship AI solutions portfolio. HMAX will take centre stage during the CES Foundry session, "Pioneering AI Technologies for the Physical World.
At its booth (#8529, North Hall), Hitachi is showing how its century of expertise in Operational Technology (OT), Information Technology (IT) and physical products lays the foundation for deploying Physical AI. Hitachi aims to make industries safer, more efficient and more sustainable, and it aligns this work with its core mission of Social Innovation. Hitachi will close out its CES presence with a featured presentation at the CES Foundry event later today. The company will set out its strategy for pioneering AI alongside NVIDIA.
"Our presence at CES 2026 is the culmination of our vision for a Harmonised Society, where technology serves a greater purpose," said Arya Barirani, CMO of Hitachi America Ltd. "Hitachi is in a unique position to apply the power of AI to systems and infrastructure that directly impact society. By integrating AI into energy grids, rail systems and industrial applications and more, we are addressing complex challenges with novel solutions and demonstrating what's next for a sustainable, interconnected world."
Hitachi made several key announcements at CES 2026. Hitachi expanded HMAX, its suite of next-generation solutions that extends Physical AI across social infrastructure. Hitachi Rail first introduced HMAX, and Hitachi now scales it across three of the most fundamental and complex infrastructure sectors that need transformation: mobility, energy and industry. The suite delivers value by harnessing vast data from physical and digital assets, integrating advanced AI capabilities, and applying Hitachi’s domain knowledge from decades of deploying and maintaining operational systems. HMAX also strengthens Hitachi’s ability to integrate physical products, operational technology (OT) and artificial intelligence (AI), and it supports strategic growth.
Hitachi also spotlighted its CES Foundry session, "Pioneering AI Technologies for the Physical World." Arya Barirani, CMO of Hitachi America Ltd., and Deepu Talla, VP and GM of Robotics and Edge AI at NVIDIA, will present the session. They will explain how the collaboration accelerates real-world applications and safely harnesses physical AI to support a more efficient and autonomous future.
Hitachi also demonstrated integrated industry automation across advanced manufacturing. In the battery sector, Hitachi supports improved yield and enhanced quality through precision analysis and inspection systems, roll-press machines, dry clean rooms, robotic automation solutions, and OT–IT platforms. Hitachi also offers Lithium-ion Battery Life Cycle Management (LCM). It promotes resource circulation and reduces environmental impact. In the biopharmaceutical sector, Hitachi uses cell culture simulation and AI-driven parameter feedback within manufacturing processes. This approach reduces production lead times by up to one-third. Hitachi also provides the Health Care Data Analysis Platform. It uses explainable AI to extract key biomarkers from complex medical data and support clinical decision-making. Hitachi also offers HVCT RM (Hitachi Value Chain Traceability for Regenerative Medicine). It enables end-to-end traceability across the regenerative medicine value chain.
Hitachi reinforced its focus on sustainable mobility through a collaboration with Google Cloud and Hitachi Rail. The partnership aims to accelerate the rail sector's digital transformation. Hitachi Rail is using Google Cloud’s advanced AI and cybersecurity technologies, along with GlobalLogic’s digital engineering capabilities, to improve operational productivity. Hitachi Rail also aims to support the industry’s shift towards a more autonomous and energy-efficient future. GlobalLogic plays a central role in the strategic AI partnership across leadership, execution, technical delivery and strategic alignment. The partnership supports the objective to execute as One Hitachi.
Hitachi also announced a security alliance between Hitachi Cyber and Nozomi Networks for OT and IoT security. Hitachi Systems Trusted Cyber Management Inc. delivers global cybersecurity services under the brand name "Hitachi Cyber." The collaboration delivers OT and IoT monitoring and visibility solutions for critical infrastructure. The partnership combines Hitachi Cyber’s industrial heritage with Nozomi Networks’ security technology. Together, they aim to protect against increasing physical and cyber vulnerabilities across the energy, mobility and manufacturing sectors.
Visitors to the Hitachi booth (#8529) experienced these themes through interactive demos and zones. Hitachi showcased HMAX Mobility, HMAX Energy, and HMAX Industry to demonstrate how HMAX transforms critical infrastructure through intelligent visibility and control, task automation, and improved outcomes for clients and society. Hitachi also demonstrated software-defined vehicle infrastructure and showed how digital engineering and cloud-based AI power the next generation of intelligent and connected vehicles. Hitachi also presented Precision Through AI Simulation, powered by NVIDIA, to demonstrate how advanced simulation tests and validate AI in complex physical environments, supporting safety and reliability before deployment. Hitachi also featured Hitachi R&D and demonstrated next-generation AI solutions for frontline workers, logistics and decarbonisation.