Bugatti Washington Unveils Cutting-Edge Luxury Showroom
Bugatti launched its reimagined 202 m² showroom in Washington on 30 May, signalling a fresh era of design and engineering championed by the Tourbillon hyper sports car. At the exclusive cocktail reception, Chief Executive Officer Mate Rimac executed the ribbon-cutting alongside Chief Operating Officer Sascha Doering and General Manager Amir Hadzimehmedovic, personally welcoming more than sixty distinguished guests.
The new Bugatti Washington showroom now anchors the marque’s East Coast network, granting high-net-worth clients in the diplomatic capital an early opportunity to experience the Bugatti Tourbillon before its wider North American showcase. In only two years under Lithia Motors, Inc., the dealership has secured orders for two Chiron Super Sport, three Chiron Pur Sport, four Mistral and nine Tourbillon models, underscoring the region’s appetite for the French luxury automotive brand.
Washington’s unique blend of diplomats, entrepreneurs and government officials amplifies Bugatti’s global prestige and invigorates its expansion strategy. The showroom’s bold architecture mirrors the Tourbillon’s forward-thinking engineering, embodying the brand’s guiding principle: “If comparable, it is no longer Bugatti.”
Following earlier openings in Baku and Rotterdam, the Washington space extends Bugatti’s carefully orchestrated retail development across North America, strengthening its presence on the East Coast. By fusing immersive hospitality with cutting-edge automotive innovation, Bugatti continues to deliver extraordinary experiences that define the modern luxury showroom.
