Bentley Supersports Launch in Dubai as Orders Open in March
The new Bentley Supersports has made its debut across Bentley’s Europe, Middle East and Africa region at an exclusive event in Dubai late last week.
The launch car, in its ‘Daybreak’ specification of Jetstream Matte with a livery in Arctica and Portofino, greeted guests as they arrived. At 21:00 local time, Bentley launched the new Supersports: FULL SEND film across its global channels while the event screened it on a 12-metre-wide display. When the film ended, Travis Pastrana drove the modified Supersports from the film into the venue, and the crowd gave it a rapturous reception.
The event welcomed 400 VIP guests, including nearly 100 Supersports customers. Pastrana attended alongside Bentley's global Brand Ambassador, Lucien Laviscount. Bentley chairman and CEO Dr Frank-Steffen Walliser also joined, along with Board Member for Sales and Marketing Christophe Georges.
Guests gathered in the gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum on the Dubai shoreline. The Burj Al Arab was set against the backdrop, and the organisers illuminated it in Bentley Green for the occasion.
Christophe Georges comments: “The event in Dubai was not only a celebration of Supersports, but a reflection of our new brand strategy in action. We combined authenticity, new ambassadors, our extraordinary customers and unexpected product stories into one remarkable evening. Our attention now turns to working with each Supersports customer to take them on their own extraordinary journey, through an incredible world of specification possibilities.”
Bentley released Supersports: FULL SEND during the event and shot it entirely at Bentley’s campus and Dream Factory in Crewe, England, in September last year. The film shows the new Bentley Supersports delivering sharp agility and serious performance in the hands of motorsports and extreme sports athlete and legendary stunt performer Travis Pastrana. He drifted a modified example around, across and through the entire Bentley site.
The Bentley Supersports pairs 666 PS with rear-wheel drive and a highly developed chassis and aerodynamics package. This combination unlocks a new level of performance capability for Bentley. To showcase the car’s agility, Pastrana created a gymkhana-style film within the grounds of Bentley’s factory, which builders originally constructed in 1938 on Pyms Lane in Crewe, Bentley’s own ‘Pymkhana’. Supersports: FULL SEND celebrates the new Supersports, Pastrana’s extraordinary precision and ability, and the Bentley factory itself, which has received significant self-funded investment over the last five years.
Bentley opens orders for the new Supersports in March, with production starting in Q4 2026 ahead of first deliveries at the start of 2027. The new Bentley Supersports will be available in the UK, Europe (EU27 plus Switzerland and Turkey), the USA, Canada, Australia, New Zealand, Malaysia, Japan, Oman, Bahrain, the UAE, Qatar and Kuwait.
