Lamborghini Cairo Opens in Egypt as New Flagship Showroom
Automobili Lamborghini Chairman and CEO Stephan Winkelmann officially opened Lamborghini Cairo on 3 February, joined by guests and VIPs in Egypt’s capital. The launch of the brand’s first flagship showroom in Egypt confirms Automobili Lamborghini’s official market entry. It also supports strategic expansion in the country and strengthens the brand’s growth across the Middle East and Africa.
“The inauguration of Lamborghini Cairo represents a significant milestone for the brand in the region and is a testament to the eminent appeal of our Italian super sports car marque,” said Stephan Winkelmann. “Lamborghini has the most complete super sports car model range available, now entirely hybridised with electrification complementing both drivability and the sportiness of our iconic models. Egypt is a market with immense potential, and this opening allows us to bring the full Lamborghini experience closer to our current and future clients — from product excellence to personalised ownership journeys.”
MM Group owns and operates Lamborghini Cairo. The group leads Egypt’s automotive and mobility sector and holds a strong presence across luxury and premium segments, representing globally renowned brands. The 300-square-metre flagship showroom supports Lamborghini sales in Egypt and delivers comprehensive after-sales services. The site provides world-class maintenance, certified technicians, and genuine Lamborghini parts. These services protect performance integrity and support long-term ownership satisfaction.
Lamborghini positioned the showroom on Joseph Titto Road, New Nozha. The team designed Lamborghini Cairo as more than a flagship showroom. The space creates an immersive brand destination that reflects Lamborghini's performance and DNA. Designers followed Lamborghini’s global corporate identity standards and combined Italian craftsmanship, cutting-edge technology, and contemporary architectural design. Clients in Egypt can now experience the full Automobili Lamborghini universe, where uncompromising performance meets bold design and Italian heritage.
Hany Salem, General Manager of Lamborghini Cairo, commented, “We are extremely proud to be opening our new showroom, the first dealership in North Africa. We are confident that our clients will enjoy exploring the world of Lamborghini in this brand new environment.”
Guests joined the Lamborghini Cairo team for a cocktail reception and explored the cars on display. They also visited the Ad Personam area. The dedicated space features displays of exterior colours, interior hues and materials, and a configurator that lets clients visualise a personalised Lamborghini while they enjoy the exclusive hospitality area.
The team showcased a Lamborghini Revuelto in Grigio Keres and the marque’s plug-in hybrid Super SUV, the Urus SE, in Nero Helene colour. The Revuelto leads the lineup as the first V12 High Performance Electrified Vehicle (HPEV) from Lamborghini.
The opening of Lamborghini Cairo reflects strong economic momentum and rising demand for ultra-high-performance vehicles among a new generation of discerning clients. It also supports Lamborghini’s broader vision for Egypt by building local brand culture through curated luxury experiences and exclusive brand-led events that engage collectors, enthusiasts, and the wider luxury community.
