Lamborghini Urus SE Widetrack Debuts With Urban Style
Urban Automotive is unveiling the Lamborghini Urus SE Widetrack today at its UK design and carbon fibre production facility in Milton Keynes, before revealing it again this evening in Las Vegas. The dual launch in the UK and the USA marks a major moment in the company’s international expansion. Las Vegas offers a natural stage for the American debut, thanks to its links with the SEMA show and its bold, high-impact car culture. The car appears in a striking Inozetek Gloss Pearlescent Pearl Marigold Orange premium wrap.
Urban Automotive applied its OEM+ philosophy to reimagine Lamborghini’s latest high-performance luxury SUV from the ground up. The team spent 10,000 hours on design and development. It shaped every detail with care and added subtle references to some of Lamborghini’s most revered models. Urban reviewed every exterior surface, refined it, and enhanced it where possible with bespoke carbon fibre components that its team designed and produced exclusively in-house. This approach gives the Lamborghini Urus SE Widetrack a sharper, more purposeful and more visually appealing presence than the standard model.
At the front, a three-piece carbon fibre splitter with canard end planes creates immediate impact. Above it, a dramatic replacement carbon fibre bonnet features an exposed, functional 'bull nose' vent design inspired directly by the legendary Lamborghini Aventador SVJ. Urban finished the 3D-printed vent inlets and outlets in Lamborghini’s iconic Hex pattern.
Urban’s six-piece carbon fibre Widetrack wheelarch extensions add exposed carbon accents and widen the Urus by 40mm, giving it a stronger and more unmistakable stance on the road. Replacement carbon fibre side panels use 3D-printed inlays to integrate Urban Automotive’s iconic UA logo within the Lamborghini Hex pattern. Exposed carbon fibre sill extensions also include an aero detail that pays tribute to the legendary Miura’s iconic sill air intake and gives a subtle nod to Lamborghini’s heritage.
At the rear, a replacement carbon fibre bumper makes a strong statement. It enhances the standard Urus SE design with an exposed carbon fibre, double-vented diffuser, and separated canard end planes. A visual carbon fibre spoiler complements the original version fitted to the car, creating a dramatic double-stacked aero feature, complete with endplates that carry the UA logo. Urban completes the Lamborghini Urus SE styling package with quad billet exhausts and exterior accent details that boost the rear's visual impact. At launch, the vehicle sits on Urban-Vossen UV-1R wheels, which perfectly fill the space created by the widened arches.
Matthew Welch, Managing Director of Urban Automotive, said: "Our Urus SE Widetrack styling programme is by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced. Every detail, from the Aventador SVJ-inspired bonnet vents to the Miura sill reference, has been designed and produced by our expert in-house team with real intention and passion. We wanted to create something that feels authentically Lamborghini in its spirit, while being unmistakably Urban in its OEM+ design execution. Launching simultaneously in the UK and the USA feels exactly right for a car like this. It will attract customers from around the world to Urban."
John Hancock, Design Lead at Urban Automotive, shared his creative vision for the Urus SE Widetrack and said: "The new Urban carbon fibre styling programme for the Lamborghini Urus SE was conceived further to intensify the vehicle’s visual dynamism and muscular stance. We've accentuated the proportions whilst extrapolating Lamborghini's design DNA to create a design that feels even more assertive, more purposeful and more focused".
The full Urban Widetrack conversion for the Lamborghini Urus SE starts at £51,800 fitted. Customers can also create a bespoke interior with colours and materials that match their own requirements. Urban Automotive and Urban USA provide full details online.
