Mattel Brick Shop Expands Hot Wheels Sets for 2026
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company with one of the world’s most iconic brand portfolios, announced at the Nuremberg International Toy Fair that Mattel Brick Shop will collaborate with three new partners, Lamborghini, Aston Martin and Toyota, in 2026. This move marks a major expansion of the Hot Wheels vehicle-building set lineup, which Mattel has built momentum with recent launches featuring Audi, Mercedes-Benz, Chevrolet, and Honda. The range will continue to grow in 2026 and beyond.
Each collaboration will capture the automaker’s heritage, identity and design language. Mattel Brick Shop collaborations with Hot Wheels include real metal parts and customisable elements for every car. The building sets will launch across the year and will be available through select retailers worldwide, including Amazon, Smyths, The Entertainer, and direct from Mattel Creations. Mattel will reveal specific models and product details later.
“Mattel Brick Shop was created to provide adult collectors and automotive enthusiasts a unique way to engage with their favourite vehicles through immersive, hands-on building and collecting”, said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. “With Lamborghini, Aston Martin, and Toyota joining the lineup, we’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way.”
Mattel Brick Shop is Mattel’s premium building sets brand for adult builders and collectors. It aims to push boundaries and raise the building experience. Through collaborations with world-class partners, Mattel Brick Shop delivers buildable sets with a sharp focus on accuracy, proportion and design detail. Mattel launched the brand in 2025 and introduced new features, materials and techniques, including metal parts and accessories that add realism. Fans can customise their builds with licensed decals and components. They can turn iconic production vehicles into display-ready models. Previous collaborations include Audi, Chevrolet, Honda, Maserati and Mercedes-Benz.
