Porsche Boosts Electrified Sales as Macan Leads 2025
Porsche increased the share of electrified vehicles in the first nine months of 2025, delivering 212,509 cars worldwide. Electrified models accounted for 35.2 per cent of all deliveries, up 12.8 percentage points year on year. Fully electric vehicles reached 23.1 per cent, while plug-in hybrids made up 12.1 per cent. The Macan posted the strongest growth across the six model lines, rising 18 per cent and powering a 56 per cent electrification rate in Europe, which includes Germany. North America remained the largest sales region with 64,446 deliveries, up 5 per cent, while Overseas and Emerging Markets set a new record with 43,090 deliveries in the same period. Demand for individualisation also grew, with rising interest in Porsche Exclusive Manufaktur and the Sonderwunsch programme as the company works to expand capacity.
Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,“ says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our customers can look forward to many exceptional product offerings. We recently unveiled the new 911 Turbo S at the IAA, the range-topping version of our iconic sports car. This strengthens our brand core. Demand for the new flagship is robust, and the car has received a lot of praise from the media and prospective customers.”
North America and the Overseas and Emerging Markets recorded growth. North America led Porsche sales with 64,446 deliveries, a 5 per cent increase on the same period in 2024. The Overseas and Emerging Markets advanced by 3 per cent to an all-time high of 43,090 vehicles. In Europe, excluding Germany, deliveries reached 50,286, a 4 per cent decrease. In Germany, customers took delivery of 22,492 cars, down 16 per cent. These declines reflect an intense prior year, catch-up effects from 2023, and limited availability of 718 and Macan combustion engine models following EU cybersecurity regulations. In China, Porsche delivered 32,195 cars, down 26 per cent, as luxury demand softened and competition intensified. The company maintained a value-oriented sales focus. Globally, sales volume for the first three quarters stood 6 per cent lower than a year earlier, with a balanced regional mix. Despite fiercer competition, Porsche increased market share in five of six model line segments.
The Macan remained the best-selling model line with 64,783 deliveries, up 18 per cent. Customers chose 36,250 fully electric Macan models, more than 55 per cent of Macan volume, while markets outside the EU continued to offer the combustion-engine Macan, with 28,533 deliveries. The Panamera recorded 21,243 deliveries, down 1 per cent and broadly stable. The iconic 911 reached 37,806 deliveries, a modest 5% decline. The 718 Boxster and 718 Cayman totalled 15,380 deliveries, down 15 per cent, mainly due to EU cybersecurity-related constraints on model availability. Production of the current 718 model line will end in the fourth quarter of 2025. The all-electric Taycan achieved 12,641 deliveries, down 10 per cent year over year. The Cayenne reached 60,656 deliveries, down 22 per cent, partly due to prior-year catch-up effects. Porsche plans to unveil the new fully electric Cayenne in the fourth quarter and will offer it alongside its current combustion-engine and plug-in hybrid model range.
“We have made forward-looking product decisions in recent weeks,” continues Matthias Becker. “In doing so, we’re responding to the diverse needs of customers worldwide and the slowing of the uptake of electric mobility, allowing us to be more flexible in the years to come. We expect the market environment to remain challenging going forward. More than ever, we’re focusing on managing demand and supply in line with our ‘value over volume’ strategy. We’re also responding to the ever-increasing customer demand for individualisation of our vehicles by expanding further in this area – with both the Exclusive Manufaktur and the Sonderwunsch programmes.”
Porsche’s delivery data underlines these trends. Worldwide deliveries moved from 226,026 in January to September 2024 to 212,509 in 2025, down 6 per cent. Germany declined from 26,838 to 22,492, a 16 per cent drop. North America rose from 61,471 to 64,446, up 5 per cent. China fell from 43,280 to 32,195, a 26 per cent decline. Europe excluding Germany eased from 52,465 to 50,286, down 4 per cent. Overseas and Emerging Markets increased from 41,972 to 43,090, up 3 per cent. These figures show how Porsche continues to expand its electric and plug-in hybrid offerings while protecting brand strength, with the Macan EV leading growth, the Taycan sustaining its all-electric presence, and the 911 reinforcing its performance core.