Rolls-Royce Bespoke 2025: Private Office Masterpieces
“In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries. This was a year defined by thematic richness, global collaboration and artistic evolution. The extraordinary talents at the Home of Rolls-Royce, our Bespoke Collective, and the expanding reach of our Private Office spaces worldwide enable the astonishing creative execution of these themes. Our clients’ increasing interest and engagement in more ambitious commissions are realised in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Bespoke 2025 delivered a defining year for artistic output, craft evolution, material expression, and the commissioning experience. The marque also operated its full suite of global Private Offices for the first time, with locations in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at the Home of Rolls-Royce in Goodwood. These creative and social spaces helped clients collaborate more deeply and imaginatively than ever before, and Rolls-Royce more than doubled Private Office commissions year on year. Clients pursued more ambitious Bespoke commissions, and those personal visions drove entirely new techniques, materials and approaches throughout 2025.
Rolls-Royce pushed multiple disciplines into new dimensions, both in concept and form. The team reimagined embroidery, marquetry, and printing as sculptural elements, including self-supporting thread structures for 3D embroidery, specially developed 3D ink-layering techniques, and complex 3D marquetry. The marque expanded its repertoire with materials such as 24-carat gold leaf, polished concrete and a patented fragrance concept for the interior suite of a Rolls-Royce. Rolls-Royce also demonstrated the ongoing evolution of traditional craftsmanship by creating a fully hand-painted Starlight Headliner.
These Bespoke innovations reflected a clear mindset in 2025: clients lead with the vision, and Rolls-Royce shapes technology and material capability to meet it. Phantom Centenary Private Collection captured that philosophy with exceptional clarity. Rolls-Royce developed the collection over three years and invested more than 40,000 collective hours of painstaking work to honour the 100-year history of the Phantom nameplate. Rolls-Royce limited this landmark Private Collection to 25 examples and delivered what it describes as the most technologically complex and creatively ambitious Private Collection motor car in its history.
Rolls-Royce finished the motor car in a Bespoke two-tone exterior paint that recalled the elegance and glamour of Hollywood’s black-and-white era. The team presented the lower body in Arctic White and the upper body in Black. Rolls-Royce paint specialists created the exquisite lustre with a specially developed Super Champagne Crystal finish. They infused the clear coat with champagne-coloured particles and doubled the amount to develop spellbinding depth, giving the exterior an extraordinary metallic shimmer. A solid gold Spirit of Ecstasy crowned this timeless treatment.
Inside, this Private Collection tells Phantom’s remarkable story through a series of exceptional Bespoke features. Rolls-Royce created the Anthology Gallery, featuring 50 3D, hand-polished aluminium fins engraved with quotes from 100 years of press acclaim. The team upholstered the rear seats in high-resolution printed fabric, developed with a couture atelier, and embroidered 160,000 stitches to depict the people, places and moments that shaped Phantom’s legend. Rolls-Royce also produced a Starlight Headliner that captures highlights from Phantom’s history using more than 440,000 stitches. The marque then delivered the most intricate woodwork it has ever crafted, incorporating 3D marquetry, 3D ink layering and 24-carat gold leafing. Rolls-Royce created an unforgettable motor car, 100 years in the making.
Across 2025, Rolls-Royce presented distinct creative themes through 5,664 motor cars created for clients around the world. Some commissions drew on legacy and love through personal stories, family journeys and intergenerational connections. Others explored the natural world, or reinterpreted art, architecture and cultural symbolism through a contemporary lens. Together, these themes mapped the year's most compelling creative directions and showed how Rolls-Royce continues to expand the meaning of creating a Bespoke motor car.
Rolls-Royce channelled family, memory and legacy into several intimate commissions. Rolls-Royce created Spectre Soulmate to honour a couple’s extraordinary shared journey. They were born in the same hospital, found each other later in life, built significant success and raised a child. The team finished the motor car with a hand-painted coachline selected by their daughter, which added generational significance to the design. Rolls-Royce also created a Starlight Headliner that replicates the constellations over Kuala Lumpur on the day their story began, and the team subtly engraved that date into the air vents. The client also fulfilled a 45-year ambition, after exchanging letters at the age of 10 with the marque’s then-Chief Executive and stating that one day they hoped to become a Rolls-Royce owner.
Long-standing Rolls-Royce clients in the United States commissioned Spectre Bailey as a one-of-one tribute to a cherished family dog. Rolls-Royce finished the exterior in a unique two-tone design inspired by the Labrador-Golden Retriever mix’s soft colouring, and the team embellished it with a hand-painted paw-print coachline motif. Inside, Rolls-Royce placed a true-to-life marquetry portrait of Bailey in the Waterfall section between the rear seats. The artists assembled 180 pieces from nine natural veneer types to capture the character and warmth of this beloved pet in stunning detail. The interior palette also mirrored Bailey’s soft fur and suited a passenger of such distinguished pedigree.
A family with a shared fascination for space and distant galaxies commissioned Cullinan Cosmos, and Rolls-Royce celebrated the drama of the stars with a constellation of Bespoke details. Rolls-Royce created its first-ever fully hand-painted Starlight Headliner as the centrepiece. An in-house artist completed the work over 160 hours and applied 20 layers of paint. Rolls-Royce added a Bespoke Star Cluster motif to the door panel and passenger fascia, and the team repeated it as an exterior coachline motif. The marque completed the commission with an Illuminated Spirit of Ecstasy that glows like a distant star at night.
The owner of a leading construction company commissioned Ghost Extended Foundation with a clear intention. They wanted to make it available to their firm’s employees as a gesture of appreciation that would elevate the team’s personal milestones. Rolls-Royce crafted the rotary controller from polished concrete using material sourced from one of the company’s most significant architectural projects. The Bespoke Collective developed the component in-house and created a bespoke 3D-printed carrier to accommodate the increased material thickness. The team blended the concrete with a specially designed composite to achieve the necessary strength and finish, then carefully shaped, cured and turned it using a custom-built chuck. Finally, artisans hand-polished the surface to a brilliant shine using fine abrasives typically reserved for jewellery making.
Clients also continued to look to nature, place and the elements to express resilience, renewal and serenity, and Rolls-Royce often combined traditional craft with new material exploration. A Japanese client commissioned Phantom Extended Cherry Blossom as a tribute to Sakura blooms and the fleeting beauty of springtime, inspired by the Japanese tradition of Hanami. Rolls-Royce stitched more than 250,000 stitches into the interior, and the team embroidered the Starlight Headliner with cascading cherry branches. Rolls-Royce also introduced sculptural 3D embroidery in the rear passenger suite, where artisans formed cherry petals from layered, self-supporting thread structures. The team added a cherry blossom motif to the coachline and umbrellas, which placed the motor car and its passengers under a permanent flurry of falling petals.
A client with a lifelong passion for hiking commissioned Black Badge Cullinan Daisy, and Rolls-Royce drew inspiration from wildflowers seen on a favourite trail in the High Tatras mountains. Rolls-Royce painted a Daisy motif on the coachline and reflected themes of perseverance and resilience drawn from the natural world. Inside, Rolls-Royce carried the Daisy motif throughout the commission, as an engraving on the veneers, embroidery on the headrests, and a delicate design concealed beneath the umbrellas that stow within the doors. Rolls-Royce also charted constellations in the client’s native northern latitudes on a Bespoke Starlight Headliner to create a celestial map for well-walked paths.
In 2025, clients drew on art, culture and contemporary collectables, and Rolls-Royce translated those inspirations into immersive, highly personal work. A technology entrepreneur from Asia-Pacific commissioned Black Badge Ghost Gamer, and Rolls-Royce coded the motor car with joystick-era Easter eggs inspired by the 8-bit universe of vintage video games. Rolls-Royce completed the commission with a ‘Cheeky Alien’ coachline motif made of individually hand-painted ‘pixels’. Inside, Rolls-Royce embroidered the seats to label each occupant from ‘Player 1’ to ‘Player 4’, and the team emblazoned the headrests with ‘Cheeky Alien’ motifs made up from individually stitched pixels. Between the rear seats, Rolls-Royce incorporated a hand-painted lunar scene and inlaid metal UFOs on the Champagne cooler lid, inspired by arcade game cabinet art. Rolls-Royce also depicted a gunship surging through the constellations on a Bespoke Illuminated Fascia, while a ‘Pixel Blaster’ Starlight Headliner featured 80 bitmapped battlecruisers with animated ‘laser fire’. Hidden inlays and engravings completed a game-like experience, making every detail feel intentional.
Private Office Dubai commissioned Phantom Dentelle as a one-of-one tribute to the art of couture lace, and Rolls-Royce took inspiration from a rare ‘Leavers loom’ fabric. Rolls-Royce used embroidery to translate delicate, 3D lace textures into the motor car’s Gallery and rear Waterfall section. The interior carried more than 230,000 stitches across eight embroidery techniques, and Rolls-Royce combined Rose Gold, Oatmeal and Sunrise threads to evoke pearls and floral filigree. Rolls-Royce finished a Bespoke two-tone exterior with a hand-painted coachline motif and a Rose Gold Spirit of Ecstasy that echoed the design’s soft elegance.
A Chinese client commissioned Phantom Dragon to mark the lunar Year of the Dragon, and Rolls-Royce created a contemporary tribute to one of China’s fabled legends. Rolls-Royce drew inspiration from the tale of two dragons and a divine pearl, and the design symbolised kindness, harmony and enlightenment throughout the interior. Rolls-Royce crafted a spectacular marquetry Gallery from 297 pieces of four different wood species, depicting two dragons swirling through clouds and guarding a central pearl, represented by a Bespoke clock. Rolls-Royce mirrored this motif on the Bespoke Starlight Headliner, which depicted two dragons through 768 red and 576 white fibre-optic ‘stars’. Craftspeople hand-fitted every element to create a celestial stage for an extraordinary legend.
Private Office Shanghai commissioned Chinese Mural Art Tribute as a trio of unique motor cars inspired by the mural paintings of Dunhuang, an ancient landmark along the Silk Road. Rolls-Royce linked all three commissions with a Silken Spirit motif inspired by imperial silk and the Spirit of Ecstasy, and the marque repeated it across exterior coachlines, embroideries, wood inlays and illuminated features. Rolls-Royce gave the Phantom Extended a hand-painted leather Gallery, an embroidered Starlight Headliner and stainless-steel inlays. The team introduced a new Danqian Pink exterior hue on the Black Badge Cullinan. At the same time, Rolls-Royce presented a Bespoke colour, Qingshan Blue, on the Black Badge Spectre, and dramatised it with a Turquoise illuminated grille. Each motor car delivered a modern tribute to ancient artistry.
Rolls-Royce also expanded the language of Bespoke beyond motor cars in 2025 as clients asked the marque to express their tastes and preferences in private spaces. Rolls-Royce responded with a growing range of exclusive lifestyle items that bring Bespoke into clients’ homes and professional worlds. Requests for tabletop and boutique pieces increased by 13% year on year, signalling a broader shift in how clients engage with the marque’s creative capabilities. Clients embraced the Rolls-Royce Cameo desktop sculpture as a popular choice, and demand rose by more than 50% after Rolls-Royce introduced a bold new Black Badge treatment in 2025.
Rolls-Royce also launched the Rolls-Royce Chess Set in 2025 and reimagined one of the world’s most revered strategy games as a sculptural, hand-crafted centrepiece for the home. Rolls-Royce equipped the set with leather-lined drawers, magnetised ceramic-coated aluminium pieces, and a board crafted from hand-finished veneers and polished aluminium, making it both playable and highly collectable. Clients can individualise their sets with a choice of leather colours, which mirrors the commissioning process of a Bespoke motor car. Rolls-Royce will expand its board game collection in 2026.
As clients explored ever more ambitious expressions of Bespoke, supported by the global Private Office network, Rolls-Royce built for an even more ambitious future. Rolls-Royce made rapid progress on its site extension at the Home of Rolls-Royce in Goodwood. The team began above-ground construction in February 2025 and declared the building weathertight in November. This £300m+ investment will add space and state-of-the-art facilities for Bespoke and the marque’s Coachbuild division, enabling more complex commissions. Rolls-Royce will move the first technologies into the new building in 2026, and the marque expects to complete the project before the end of the decade.
