Rolls‑Royce Summer Riviera Experiences Return to Saint‑Tropez
“Our summer programme in Saint‑Tropez is considered an extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls‑Royce provides, wherever they are in the world. Through this series of elegant engagements, set in some of the Riviera’s most sought‑after addresses, Rolls‑Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives.” Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls‑Royce Motor Cars, introduces the marque’s return to the French Riviera from 28 July to 3 August.
Throughout the week, the brand welcomes guests to private appointments, curated drives and intimate gatherings at La Réserve and Althoff Villa Belrose. La Réserve, hidden among pine groves and rocky coves, blends minimalist architecture with seclusion and sweeping sea views. At the same time, Althoff Villa Belrose, with cascading terraces, mirrors the relaxed grandeur of a private Mediterranean estate. These venues reflect how Rolls‑Royce clients choose to enjoy summer and provide a natural backdrop for meaningful connections.
From each sanctuary, guests can sample the entire contemporary portfolio via twelve Bespoke motor cars. They will navigate the sweeping corniches once favoured by Sir Henry Royce, who refined early creations from his winter home in nearby Le Canadel, adding a quiet continuity to today’s Riviera experience. Discreet hospitality spaces at every address ensure relaxed meetings and effortless planning.
An exclusive Rolls‑Royce moment at Nikki Beach channels the joie de vivre that draws many clients to Saint‑Tropez. At the same time, private soirées and hosted dinners celebrate shared passions, regional character and the understated glamour that defines the brand. Clients confirm attendance and arrange details through Whispers, the marque’s private members’ app, securing seamless access to every element of the Riviera programme.
