Maserati MCPURA Debuts: Italian Super Sports Car at Goodwood
Maserati unveiled the new MCPURA super sports car at the 2025 Goodwood Festival of Speed, bringing the Trident’s pure energy and performance to West Sussex’s South Downs National Park. Built entirely in Italy, the MCPURA headlined the world-famous celebration of iconic cars and thrilling drives.
Building on the 2020 MC20 Halo Car, the MCPURA intensifies its spirit through sleeker bodywork, advanced materials, and finely crafted cabin details, while retaining the unmistakable 630-CV V6 Nettuno engine. The powerplant, at the heart of Maserati performance, provides drivers with a visceral, elegant, and expertly engineered experience.
The name MCPURA signals pure elegance, character and emotion. Maserati launched it with the tagline “E = MCPURA”, a playful homage to Einstein that turns energy into excellence.
Santo Ficili, Maserati COO, stated: “With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground. Both versions – coupé and Cielo – are created at our historic Modena facility, where the heart of the Trident has been beating for almost 90 years. This is where the entire MCPURA production process takes place: we produce the Nettuno engine, assemble each component and carry out the most exclusive customisation at the Maserati Officine Fuoriserie. Modena is not just our headquarters; it is an integral part of our identity. We are the oldest automotive marque in the Motor Valley, an area we have helped to build and that we continue to represent around the world. From there, we proudly tell the story of Italian excellence and luxury”.
At Goodwood, Maserati displayed the coupé in a matte Ai Aqua Rainbow finish and the MCPURA Cielo in gloss. Created through the Fuoriserie programme, the colour shifts like a prism, breaking white light into a unique blue that reveals a rainbow in sunlight. Magenta Trident badges with blue mica accent the grille, C-pillar and flanks, while matching logos centre the burnished diamond-cut rims. The coupé features gloss detailing, while the convertible utilises matte elements. Both interiors feature Alcantara Ice seats laser-etched with a futuristic, double-sided backing that displays iridescent red–blue or blue–red hues, adding three-dimensional, sporty elegance.
The MCPURA palette draws inspiration from Maserati's heritage and Italian flair. Highlights include Devil Orange, the dual-layer metallic Verde Royale and the sophisticated Night Interaction. Customers may also choose from more than thirty Fuoriserie colours in solid, metallic or matte three- and four-layer finishes.
The new super sports car arrives in both coupé and convertible forms, featuring a carbon-fibre monocoque, Butterfly doors, and, on the MCPURA Cielo, a retractable polymer-dispersed liquid crystal glass roof that transforms from opaque to clear in just one second. Rigidity and lightweight construction keep the kerb weight below 1,500 kg, resulting in a best-in-class power-to-weight ratio of 2.33 kilograms per CV. The 3.0-litre twin-turbo Nettuno V6 produces 630 CV at 7,500 rpm and 720 Nm from 3,000 rpm, delivering 210 CV per litre through an F1-derived pre-chamber combustion system that Maserati patented for road use.
The Butterfly doors optimise cockpit access and showcase the exposed carbon chassis. At the same time, the Cielo roof allows three distinct experiences: closed and opaque for cocooned focus, transparent for a “sky feeling”, or fully open for holistic immersion.
Maserati builds every MCPURA at its historic Viale Ciro Menotti plant in Modena, where the company also produces the Nettuno engine, the GT2 Stradale and, from late 2025, the GranTurismo and GranCabrio. The site combines innovation with artisanship, featuring the Officine Maserati Fuoriserie, a new space dedicated to bespoke finishing. From development to paint, MCPURA follows a 100% Modena path that underscores Italian luxury and engineering excellence.
