Bugatti Shines at Monterey Car Week 2025 With Brouillard
Bugatti united historic craftsmanship and modern performance at Monterey Car Week 2025, drawing enthusiasts to California’s coast for a showcase of design, engineering and heritage. The marque anchored the week’s headline moments with the world debut of the Brouillard from Programme Solitaire and a curated display of some of the most beautiful classic Bugatti cars ever built, reinforcing its legacy in coachbuilding, luxury and motorsport.
The festivities opened on Thursday with the inaugural Bugatti Petit Tour. Owners set off from the verdant fairways of Pebble Beach. They swept along the Pacific Coast Highway to Big Sur, enjoying seventy miles of pristine ocean vistas on one of North America’s most mesmerising coastal routes. The drive let Bugatti enthusiasts experience their cars as intended, in a setting that highlighted dynamic capability, refinement and allure before the weekend’s main events.
At The Quail, A Motorsports Gathering, Bugatti Rimac CEO Mate Rimac and Design Director Frank Heyl introduced the first creation of Programme Solitaire, the one-of-one Brouillard. Named after Ettore Bugatti’s beloved thoroughbred horse, this elegant and graceful coupé celebrates automotive haute couture in every detail. It sits on the 1,600 PS W16 powertrain and chassis and pairs custom-woven tartan fabrics sourced from Paris with green-tinted carbon fibre and machined aluminium. A distinctive gear shifter carries a glass insert with a miniature handcrafted sculpture of Ettore’s favoured horse, an intimate expression of collaboration between the owner and the Bugatti design team.
Programme Solitaire takes inspiration from Jean Bugatti’s pre-war decision to bring coachbuilding in-house, a move that allowed bespoke artistry to flourish. That legacy appeared again on Sunday at the Pebble Beach Concours d’Elegance, where four exceptional Bugatti cars graced the Pebble Beach Golf Links. Visitors arrived at dawn for the event’s famed Dawn Patrol and explored a lineup of perfectly preserved or gracefully patinated vintage cars as a panel of global experts, including former Bugatti Director of Design Achim Anscheidt, undertook judging.
Bugatti fielded a 1936 Type 57 Stelvio and a 1937 Type 57 Atalante Rolltop Coupé, both crafted under Jean Bugatti’s carrosserie. Alongside them stood a pristine 1925 Type 35 Grand Prix, the icon that cemented Bugatti’s racing reputation, and the 1965 Type 101C-X Roadster by Ghia, a poignant tribute to the final chapter of the original Bugatti era. Following last year’s Pebble Beach Best in Show for a highly original Type 59 Sports, Bugatti models continued to excel. While a Torpedo-bodied Hispano Suiza took Best in Show, the 1937 Type 57 Atalante secured an Elegance Award and finished runner-up in class, and the Type 101C-X received a Special Award.
Le Domaine Bugatti at The Lodge at Pebble Beach welcomed esteemed customers for an in-depth introduction to the Brouillard and curated displays from Bugatti Lifestyle partners. Champagne Carbon presented its latest magnums alongside a luxurious setting from Binghatti, which exhibited a replica of its Bugatti Residences. Guests marvelled at Jacob & Co.’s hand-made Bugatti timepieces, while Asprey showcased its signature bejewelled Bugatti Egg and PHR displayed meticulously crafted scale models of the Type 52. In a further celebration of automotive art, Hedley Studios’ perfectly scaled Baby Bugatti II stood on a Fahrengold rostrum with bespoke cues that matched the Brouillard, uniting the marque’s storied origins with its thrilling future. For the first time, Bugatti opened a Boutique at Le Domaine Bugatti, offering clothing, e-scooters, sunglasses, smartwatches and more, rounding off a week that affirmed Bugatti’s place at the pinnacle of Monterey Car Week 2025.
