Revolut Becomes Title Partner of Future Audi F1 Team
From the 2026 FIA Formula One Championship season, Revolut will become the title partner of the future Audi F1 Team, forging a landmark alliance between the global fintech trailblazer and the sport’s newest works outfit. This strategic partnership unites two premium brands that excel at challenging convention and driving innovation, both on the track and in global finance. Together, they aim to create fresh, interactive ways for fans to experience Formula One during race weekends, delivering exclusive benefits for Revolut customers and unforgettable moments for a new generation of motorsport enthusiasts. Revolut Business will integrate deeply with the team’s financial operations, while Revolut’s technology will power smooth checkout solutions for official team merchandise, guaranteeing supporters a premium, intuitive retail journey.
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, said, “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.” Team Principal Jonathan Wheatley added, “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.” Nik Storonsky, CEO of Revolut, commented, “This is a monumental partnership for Revolut and the Future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the Future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Audi positions its Formula One entry as a flagship strategic project. From 2026, the championship will feature greater electric power, sustainable fuels and a strict cost cap, making the series an attractive, future-focused platform for Audi’s technology. With approximately 820 million fans and 1.6 billion television viewers in 2024, Formula One remains the world’s most followed annual sports series, offering massive potential for both partners to reach fresh audiences and inspire long-term growth.