Zenvo Automotive Appoints Mark Harrison for Aurora Launch
Zenvo Automotive has strengthened its executive team by appointing premium and performance car industry specialist Mark Harrison as Chief Commercial Officer. Harrison joins the company at a pivotal moment as Zenvo Automotive prepares for the final development phase of the V12 Aurora hypercar. He brings extensive experience from across the automotive sector and deep knowledge of the premium and performance car commercial landscape.
Zenvo Automotive continues its ambitious expansion as the Aurora hypercar moves closer to launch. Harrison now leads sales, marketing, PR, dealer network development and global events. He will help guide the commercial strategy as Zenvo Automotive positions the Aurora hypercar within the highly competitive high-performance car market.
“It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification,” explained Mark Harrison, Chief Commercial Officer for Zenvo Automotive. “I have admired the brand since the Aurora was announced, and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team, helping bring this stunning car to market later this year.”
“It is great to welcome Mark to the team, and to benefit from his experience and insight into the industry,” added Jens Sverdrup, Chairman of Zenvo Automotive. “We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.”
Harrison enters his 30th year in the automotive industry and joins Zenvo Automotive after holding senior leadership roles at BMW and MINI, McLaren Automotive, and, most recently, Praga Cars. He now oversees sales, marketing and all commercial and network operations for Zenvo Automotive. He will work alongside the established management team, which includes Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt, as the company prepares the global debut of the Aurora hypercar.
