Bugatti Tourbillon Interior Concept, Timeless Cabin Design
Creating a concept that lasts tests every designer. At Bugatti, this guiding principle has shaped the marque for 116 years, inspiring ideas that give each car its unmistakable identity. A consistent design vision must run through every detail of the vehicle, and Bugatti now places that responsibility with the team behind the Bugatti Tourbillon cabin design. In the latest episode of ‘A New Era’, Bugatti’s Chief Interior Designer explains the distinctive challenge of bringing the Tourbillon interior to life.
The Tourbillon draws a clear line from the Bugatti masterpieces that came before it and surrounds its occupants with luxury and heritage. The hypercar’s interior materials, their quality, and their selection create an atmosphere that reflects the aura Bugatti has built over decades. Iconic cues also echo the marque’s design language from the very beginning, reinforcing the character that defines a Bugatti cockpit.
Inside the cabin, the iconic centre line and the C-line that define Bugatti vehicles converge in a new form. They shape a bespoke space for the driver on one side and the passenger on the other, while a line runs down the centre of the interior in subtle harmony with the centre line on the exterior. The design team also expands the cabin’s material palette and supports it with a horizontal colour split. Newly developed, tailor-made fabrics for the seats and door interiors work alongside supple leather to heighten the sensory experience. Bugatti also advances an approach it calls “car couture,” which translates the world of Haute Couture into the automotive world.
The Tourbillon designers express excellence and legacy through the aesthetic, and they also build that quality into robust engineering. They balance creative ambition with the practical demands of safety, comfort, and performance to deliver a hypercar interior that works as well as it looks. Engineering innovation and design intelligence guide every decision, helping Bugatti deliver the essential features expected of modern road vehicles while staying true to the original interior concept.
Bugatti names the Tourbillon after a watchmaking innovation from the early 19th century, and the hypercar's design philosophy mirrors its horological namesake. The interior concept puts timelessness at its centre and turns that spirit into a tangible driving environment.
Timelessness shapes every detail of the Tourbillon cabin. The design team delivers the human-machine interface and driving experience in a deliberately analogue way, minimising and simplifying the vehicle’s digital real estate. Physical controls take priority and provide exceptional haptic feedback, resistance, and travel, while the central display stays hidden inside the dashboard until the driver deploys it on command.
As your eye follows the cabin’s centre line, it naturally lands on the heart of the driving experience: the steering wheel and instrument cluster. Both elements embody the Tourbillon’s analogue philosophy and combine to create a distinctive proposition. The fixed-hub steering wheel integrates user controls and paddle shifters into its seamless rim, and it rotates freely around the central airbag. This mechanical achievement pairs perfectly with the exquisitely crafted dial binnacle that sits beneath it.
The fully analogue instrument cluster showcases an extraordinary feat of mechanical engineering. Master watchmakers in Switzerland develop each gear and mechanism alongside the design team, uniting the finest craftsmanship that horology and motoring can offer. The dials echo the steering wheel’s mechanical focus and celebrate the beauty of the engineered object. Their milled aluminium casing, elegantly skeletonised composition, and crystal-housed display recall the refined simplicity of early 20th-century Bugatti models.
Bugatti designers have drawn on this sense of simplicity for decades, following a path that parallels the world of horology. Watch the latest episode of ‘A New Era,’ part of a miniseries about the Tourbillon’s design, on the official Bugatti YouTube [https://www.youtube.com/@bugatti] channel.
