Hot Wheels Unveils Mercedes-Benz CLA Art Car in LA
Hot Wheels and Mercedes-Benz unveiled a unique Mercedes-Benz CLA art piece at the Race Service workshop in Los Angeles, turning the space into a playground for adult car enthusiasts. The one-off creation will also appear at the Hot Wheels Legends Tour in El Segundo, California, on 4th October. The motto, 'Play Beyond Limits,’ encourages people of all ages to stay playful, as playing unleashes potential, motivates, and fosters creativity and innovation. Many fans first discovered a love of cars with Hot Wheels 1:64-scale die-cast models.
Hot Wheels is known for its iconic look, realistic details and wildly creative designs. That same creative DNA shaped the way Hot Wheels brought the unique Mercedes-Benz CLA art piece to life. It transforms the new CLA into a fantasy super sports car in classic Hot Wheels style, uniting the iconic luxury design of a Mercedes-Benz with elements of classic toy cars, such as exaggerated diffusers, massive spoilers, and striking features. This interplay celebrates the boundless imagination of childhood, when cars served not only as a means of transportation but also as an invitation to dream. The colour scheme follows the signature Hot Wheels aesthetic, with bright orange, pink and blue tones, while oversized flames add a retro-futuristic look reminiscent of 1980s pop culture.
Mercedes-Benz will turn the new CLA into a Hot Wheels die-cast car, which will go on sale in spring 2026. This miniature version of the art piece again bridges the gap between automotive innovation and the world of toys, appealing to the growing community of adult Hot Wheels collectors and a new generation of enthusiasts.
