Maserati x Acqua di Parma: Art of Travel Collection
Maserati reveals a new collaboration with Acqua di Parma, the emblem of sophisticated Italian style and fine craftsmanship. Together, these icons of Made in Italy deliver a bespoke collection of exclusive objects, inspired by shared values of Italian sophistication and elevated design. The Acqua di Parma x Maserati collection embodies a joint vision of the Art of Travel, created to add a touch of elegance to life on the road.
Modern travel demands a car that turns routine trips into immersive journeys of discovery. Since its inception, Maserati has crafted grand touring cars that embody the Art of Travel, characterised by high performance, distinctive style, and long-distance comfort. For Acqua di Parma, the Art of Travel means elevating simple gestures and turning every journey into a sensory ritual with a refined companion.
The collection features the bespoke Andiamo Car Diffuser, finished in Acqua di Parma’s signature yellow and embossed with the Maison’s emblem alongside Maserati’s iconic Trident, a refined companion for every drive. The Passepartout Leather Charm, crafted from genuine leather with yellow stitching and featuring the Maserati logo, comes complete with a 12ml Colonia Eau de Cologne. Completing the range, the Art of Travel Coffret arrives in Acqua di Parma’s iconic hat box. Inside, a special edition Andiamo Car Diffuser pairs with a Luce di Colonia refill and a set of driving gloves in Maserati blue nappa leather with yellow piping. Designed for comfort and grip, the fingerless gloves are perforated at the knuckles and fasten with tone-on-tone laser-etched buttons.
Contemporary and innovative, the Andiamo Car Diffuser creates a pleasurable, comfortable atmosphere that suits today’s technology-led driving. Its circular form, inspired by Acqua di Parma’s iconic boxes, fits discreetly into any interior, and the intuitive mounting system enables quick magnetic attachment to the car’s ventilation grille. The fragrance diffuses through the vehicle’s air circulation when you activate the ventilation system and adjust the diffuser’s simple cursor. Refillable fragrance inserts allow easy replacement so you can choose your preferred scent for every journey.
The Acqua di Parma x Maserati collection reflects both Houses’ dedication to quality and heritage, expressed through design that remains discreet yet distinctive. The Art of Travel coffret, limited to 100 pieces, will be available exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez and Paris. The Andiamo Car Diffuser will be sold through Maserati showrooms and online, with a limited number also offered at the listed Acqua di Parma boutiques and on the brand’s e-commerce platform. This Italian luxury collaboration celebrates grand touring, fragrance and craftsmanship for discerning travellers.
